leading strategic advice
Georgina is a marketer, communicator and strategic thinker with experience working in large multinationals, small startups, public and private sectors across a range of industries.
She has most recently worked as a member of the Senior Leadership Team at Pegasus Health (Charitable) Ltd, focused on leading a team of marketing and communication professionals delivering all external and internal communications, brand management and marketing strategy and support for the organisations commercial activity, public relations and communications support to the CEO, the Pegasus Health Board and Pegasus Membership Board.
Starting the marketing and communications function from scratch, Georgina grew and developed all aspects of marketing and communications from process and policy development, brand creation and management, supporting the development of new market opportunities, right through to media management, crisis planning and reputational management.
In previous roles, Georgina has been responsible for launching products on a global stage for Swiftpoint and Syft Technologies, supporting new market launch activity in Europe for Allied Telesis and managed a lucrative product portfolio for the highly successful multinational organisation ResMed based in Sydney.
An accomplished marketing and communications generalist, Georgina believes that to truly understand a customer’s perspective, experience in sales is essential and earlier in her career spent some years as an Account Manager and Regional Product Manager, both roles with a heavy sales component, which gave her a real insight into how to build and maintain relationships with customers and most importantly, gain their trust and confidence.
It is this ethos that forms the basis of Georgina’s approach to her work. Operating with integrity and providing open and honest advice and expertise is central to everything she does. Consumers, employees and the public have access to more information than ever before and they rightfully demand truth and transparency from the brands and organisations they engage with. Georgina believes this provides those organisations who choose to engage in this manner with a huge opportunity to gain the trust and loyalty of all those they have relationships with.
Georgina has a strong interest in organisational governance and is an active member of the Institute of Directors. She currently holds two governance roles, at Rangi Ruru Girls’ School and as a trustee on the Crawshaw-Milligan Animal Welfare Trust.
Her work on these boards as well as working closely with the Pegasus Health (Charitable) Ltd Board has provided her with sound experience in strategic planning and development. It is in this space where Georgina is often utilised for her ability to join the dots and identify linkages that are imperative to identifying both risks and opportunities, leading to sound strategy development.
In her down time, Georgina tries to spend as much time as possible with her family in her favourite part of the world, the Wakatipu Basin.