unrivalled experience

Our founder and head strategist Steve Addison is an experienced public and private sector executive, pr director, and journalist.

He has worked as a member of the executive teams of New Zealand Cricket, and the Southern District Health Board, as well as the senior management teams of the Ministry of Health's National Health Board, and Landcare New Zealand.

He has managed reputational issues as diverse as the aftermath of the Cave Creek Tragedy, industrial action by doctors and nurses, controversy around a Blackcaps tour of Zimbabwe, the infamous Blackcaps players' strike, threats of terrorism to the Blackcaps and cancelled world cup matches, cricket player misbehaviour, district health board budget blowouts, numerous serious medical misadventures and Canterbury earthquake communications.

As public affairs manager for New Zealand Cricket Steve led the process to put in place a five-year strategic plan for New Zealand Cricket and sat on the International Cricket Council's public affairs group.

As principal stakeholder relationship adviser to the National Health Board Steve maintained close relationships with Crown Ministers, health sector lobby groups and assisted district health boards with issues and crisis events. He also helped develop a new brand for the Ministry of Health. Steve was the report writer for the 2009 ministerial review of the health and disability system.

As Executive Director of Communications for the Southern District Health Board he helped shape the board's health and disability strategy.

As a consultant, Steve oversaw a refreshed strategic direction and rebrand of national law firm Anderson Lloyd.

He also launched Rocket Lab as a company, gaining huge national media attention.

He is skilled in stakeholder relationships, mediation and conflict resolution.

As a journalist, he works as a writer and photographer around the Syrian border, covering the plight of Syrian refugees in Lebanon, Jordan and Turkey, and is soon to publish a book with New York photographer Tim Eastman.

During the recent tragic mosque massacres in  Christchurch Steve worked as a journalist for The National (Abu Dhabi) and as a contributor and researcher to stories in the Washington Post.